test screening week 2

Test Screening

I learnt that before the internet film companies did test screening and if the film scored less than 70% there was something wrong with the film. however film companies did not care if the audience don't like the film, but it all changed with the film Batman and robin were it was very unpopular and the film company don't care however one of them uploaded his review online and people read the review and don't see the movie since then test screening has become less and less in the media industry.